An urban centre with a good mix of uses is a vital part of creating sustainable places making it easier for people to live, work & shop close to home.
Modern urban lifestyles: The Centre's proximity to public facilities (schools, health services, beach & green open spaces) makes it an ideal site to provide apartment-style living.
Residential living will change the shopping centre into a mixed-use centre better suited to its adjacent suburban setting.
The sides of the mall facing Milford and Ihumata Roads will be dramatically transformed with more high quality retail stores, cafes & apartments fronting onto the streets.
Better business opportunities: Opportunity for non-retail employment will increase as the area responds to a growing & immediate local population.
More small businesses will be drawn to the area, existing businesses will experience increased demand & the retail centre's extension will offer more diverse shopping choice for the community.
More activity, safer neighbourhood: The introduction of residential living and an extended shopping centre will bring higher levels of social & commercial activity.
More people means more safety, improving community connection and transforming Milford Town Centre into a destination - a place where people want to shop and spend time, meeting up either socially or for business.
Over the past 15 years, households have been getting smaller across the Auckland region. Our ageing population, along with the impact of other social trends, will mean that the proportion of one person households will continue to rise in the years ahead.
The introduction of high quality apartment living contained within a central site in the heart of Milford offers residents greater and more diverse local living choices & the ability to live independently in their community for their lifetime.
The integration of apartment living in established suburban centres gives both professionals and older retired residents more options to suit their lifestyle needs and preferences.
More choices for baby boomers: Older local residents whose children are grown and independent struggle to find the type of residential housing in the area which fulfils their needs, namely, more compact, manageable, secure homes with easy access to local health, community and retail facilities and public transport. This option will now be more readily available.
More choices for young professionals: While Milford town centre is dominated by family households, it also has proportionally more one person households compared with the rest of the city.
Milford's proximity to the Smales Farm Technology Park and the motorway makes it likely the centre will remain an attractive location for young professionals.
The introduction of apartment living at The Milford Centre site will deliver residential growth in an area specifically identified by local & regional councils to accommodate future population growth.
Sensible use of resources: The redevelopment plans reflect a prudent use of resources: using land and existing infrastructure efficiently, making the best use of existing land.
Environmentally responsible development: Apartment living is environmentally responsible, lowering the carbon footprint associated with growth.
It reduces dependence on the car by building homes closer to shops, education, jobs and importantly protects Kiwi values by preserving our heritage, beaches and green spaces.
Contains future growth: Residential living at The Milford Centre site allows for contained, planned growth within the suburb.
As the demand for housing grows to meet increased number of people living in the neighbourhood, contained high-quality apartment living at the Milford will help ease the development pressures which may otherwise threaten the suburb's adjacent residential area.
Providing a greater housing choice in centres closer to where people work, makes other transportation options, whether it's catching a bus, walking or cycling, more viable.
Encourages efficient public transport: The delivery of an efficient local public transport network is more likely to become a reality when a greater number of residents, employees and visitors are brought closer to main arterial routes.
Strengthens local transport network: The Auckland Regional Growth Strategy ties transportation funding to compact town centre development.
Providing for growth through apartment living in the heart of Highbury allows public and private sectors to co-ordinate services (particularly transport) for the benefit and accessibility of the community, making The Milford Town Centre an important community focal point.